EDITORIAL SERVICES
The key to good writing is experience and creativity. MAACOMM writers define your audience, messages, objectives and outcomes — before writing a word. We develop the strategic messages for public campaigns, and identify the types of written materials you will need, from op-eds and backgrounders to Website copy and brochures.
Collateral Materials
Collateral materials are essential tools that can take many forms. The right words engage readers, make them think, and move them to act no matter its format: news releases, background fact sheets, bylined articles, brochures or annual reports. At MAACOMM, we will develop materials that say more than you might think about your organization.
Speeches
A well-written statement is a critical step toward properly conveying your message. MAACOMM writers craft persuasive speeches and other communications to articulate issues important to your organization. We schedule speaking engagements to introduce you to new industries and clients while generating media coverage in key markets. We’ll leverage these speaking opportunities through op-ed articles, position papers, mailings, and other vehicles to reach even broader audiences. And we’ll provide you with techniques for reducing jitters and work with you to develop a sound and reliable approach to presentations.
MARKETING
MAACOMM unlocks your strongest voice, strengthens it and makes sure that you resonate in important markets.
Brand Marketing & Reputation Management
In a crowded marketplace, the brand with the strongest personality stands out. MAACOMM will help you identify unique qualities and craft a memorable identity. Managed properly, your brand and reputation can positively impact your financial, political or public affairs goals. We help you analyze your mission, philosophies and core beliefs to strengthen and enhance your reputation.
Direct Mail
MAACOMM combines strategic list development, message framing and outstanding execution to precisely target your audience. We will help you communicate with your audiences more personally and more effectively.
Event Management
A special event — a party, press conference, special promotion or a grand opening — can enhance your marketing campaign, strengthen community relations and promote your goals. Whether the event is a board meeting for 20 or a glittering gala for 2,000, MAACOMM will conceive a program, implement it, and get the most possible mileage out of the event to maximize your exposure. We secure sites, negotiate agreements, provide complete on-site management and evaluate results that tell us how well a special event has met your goals.
MEDIA RELATIONS
The MAACOMM team specializes in strategic plans, supporting materials, media lists and direct outreach to generate favorable media attention and heightened awareness of your organization and programs. MAACOMM approaches media relations with surgical precision - identifying the right reporters, at the right outlets, in the right cities.
Corporate Communications
MAACOMM can help you create a consistent voice. From the details of a corporate logo to the logistics of your biggest event of the year, our carefully crafted strategies will help unite all internal and external communications for the strongest results.
Media Analysis
Understanding how the media has covered your organization is crucial to optimizing news opportunities. MAACOMM closely analyzes coverage and based on these findings, determines how best to allocate your media resources and tailor your messages to specific outlets.
Media Services
We work daily with reporters and editors at local and national newspapers, consumer magazines, business and trade publications, wire services, network TV, national cable networks, radio stations and on the Internet, to deliver your story and gain favorable coverage. MAACOMM will identify a theme that will appeal to the press, target media markets and outlets, and personalize your story pitch for strategic media placements.
PUBLIC AFFAIRS
The issues decided in the court of public opinion are staggering. MAACOMM conducts community relations and grassroots public affairs campaigns to promote your issues and initiatives. MAACOMM can help you compete in uncharted territories by making your voice heard, understood and considered in the public debate.
Issues Management, Advocacy and Public Education Campaigns
The MAACOMM team can enhance your relationships with community representatives, opinion leaders and politicians. Public policy issues are discussed from capitol buildings to corporate boardrooms to kitchen tables. An effective public affairs campaign helps educate the public, policymakers, and influencers, so they know precisely how the issues affect their lives.
We’ll advise you on the most effective and appropriate methods of influencing and controlling the public debate to your advantage – through grassroots campaigns, direct marketing, and online tactics. MAACOMM combines technology and traditional campaigning to shape key messages.